Search Engine Optimisation

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Over the last year there is increasing evidence that many CMS systems and shopping carts are being sold as ‘search engine friendly’, indeed at the Internet World show at Excel this year it was one of the main selling points being hawked about. Of course the promotional literature was avidly gathered in readiness for our research and investigation. Once back at the office we carefully checked out the advertised systems and then looked for ‘live sites’ using these systems. Closer inspection of all the sites we looked at showed they were only marginally search engine friendly and most would offer no potential for any generic competitive listings in popular search engines.
This really poses a number problems, it is evident that the majority of these development companies are clearly jumping on the ‘get listed in Google’ bandwagon that is clearly rolling at the moment. Fair due must be given to their marketing people who have clearly seen an opportunity to increase sales but in their panic they are missing the real potential and offering short term gains but long term failure.
You see the best thing about this industry is that it is transparent, your website and its pages are either listed or they are not, the people who purchase this software will realise sooner or later that it has not done the job and the result is failure. Much of this failure will be pinned on the unfortunate SEO companies who are haplessly trying to get these websites listed and not fully understanding the scale of the task that presents itself. The end result will be the panic introduction of many so called ‘content and themed’ pages, some of this will work in the short term but it is not what this is really about.
The real picture is that the unfortunate people who are conned by false promise are like lambs to the slaughter, these buyers do not know enough about SEO to realise what they are buying is not going to do the job on the search engine friendliness front but they are desperate to get listed. The floundering SEO companies will get the blame because too few of them really understand just what it takes for a website to be competitive in the long term and especially where the market is at all competitive and will not realise that what they are working with prevents the software from delivering.
In this industry there is a wheel that turns slowly, once it starts turning then sooner or later it will have completed its full revolution and when this happens many of those people who have been let down will come back into the market, they will be rather cynical and a bit wiser but still looking for the solution that will deliver.
The industry providers of these poor performing systems will lament the passing of the real opportunity, the opportunity to truly develop a world beating CMS that really is search engine friendly from all aspects. The current market is crying out for this, those systems that are currently being branded as SEO friendly will ultimately fail to produce and the clients who purchased these systems will lose confidence, money and of course some will lose their businesses.
There is only one guarantee in natural search and its relationship with most CMS and shopping carts, it is not that they will deliver top search positions, it is that they will fail in natural search because they do not carry the functionality or the correct structure and none of them seem to be talking to the right SEO experts to deliver an off the shelf system that has the potential do deliver if it is harnesses correctly both on page and off page.
About the Author
Search Engine Optimisation

Why You Need To Learn SEO to become an SEO consultant.

There are lots of online schemes offering exams and certification but do they really certify you, are they willing to back anyone who passes their test as a search engine consultant.
As far as I am aware no such certification exists, however I did take and pass the web SEO
exam and the reason I did was to help give my clients a little more confidence in my services. You get a certificate after the exam and an online badge link certifying you as an internet marketer and states the skills you possess. There are other exams you can take and some cost in excess of one thousand dollars.
The real qualities that turn you into an SEO consultant are your experience, track record and your site. If a consultant cannot get their own site to the top, how are they going to get anybody else there? There are some basic skills you need to possess before you even think about becoming a consultant.
You should also be aware how to build links effectively yet ethically and maximizing the exposure of yours and your clients web pages. You also need to know how to use keywords correctly and how to build a site structure that is compatible with Google. I say Google because this is the search engine you really want to be ranked high in.
You are not alone in this category. Most of the online businesses fail to generate sufficient amount of quality web traffic even they spend quite aggressively on the online marketing campaigns. One of the main reasons for this is the lack of knowledge of various online marketing practices and activities. To overcome this limitation, you should consult an SEO Consultant who has got a great amount of expertise and knowledge in the field of online marketing and business in your business domain or in related domains.
Normally people think of SEO Consultants as web content writers who can write keyword rich articles or content. Even though this is quite correct up to an extent, the truth is that the content writing is only one of the most important jobs of an SEO Consultant but it is not the only job. A good SEO Consultant can do a variety of things to increase quality web traffic to your site. This includes generating incoming links from relevant website to increase the Page Rank of your website.
Professional SEO consultants continuously strive to keep updated with the latest evolving techniques in the field of SEO. Hence they will take less time to produce perfect results which you are looking for. But, if you decide to do it on your own, then there come some great disadvantages to your business. This is mainly due to the lack of your knowledge and experience in the field.
This not only provides your online business with good web traffic but also saves your valuable money and time. You can concentrate better on your competent skill, building your business, leaving SEO activities to a professional SEO Consultant.
If you're just starting your first website or working on your 10 year old website, there will be one resounding element that will be your guide: link building. If you can have the mind set of a Texan, where you are always 'fixin' to do something then you'll do just fine. Because SEO is repetitive in nature there are a few questions you can ask yourself to see how serious you are about optimizing your website.
If SEO is time sensitive, then your plan should be thought out at least 6 months out. When you understand what kinds of link building you should be doing, your plan of attack will look a lot like wash, rinse, repeat.
If you thought buying a domain and getting some content up or joining an affiliate program that does drop shipping took too much time, then you're in for a treat. There is a reason everyone has their own website or blog, because the barrier of entry is low, but only the strong optimize from day one. This is good news for you because you understand this.
You might have the prettiest website of the ball, and the most links pointing to it, but do you have something of value on the site? Lets get into the minds of Google. They want their searchers to have the best possible experience when they are looking for something. If you can prove that to Google through link building and providing something of value, then you will find yourself on the first page.
If you are marketing online, you will reach a wider audience because people are more likely to subscribe to an RSS feed than they are to an email list. Users who utilize a RSS aggregator will be able to read your updates without their inbox overflowing.
While it may seem that the benefit of RSS is all on the user, your RSS feed can be used as a marketing tool. Subscribers to your RSS feed get the latest updates on your site delivered to them. This will focus your marketing to those who want to receive your message, and actually want your product. It also totally eliminates the possibility of your being accused of spamming.
About the Author
To avoid these problems, it is better to become an seo consultant. You may or may not have asked yourself this question, but if you start looking around online for information learn seo, you'll understand why I posed the question.